Callaway Golf is to change its corporate name to Topgolf Callaway Brands to reflect the company’s expanded brand portfolio following its merger with Topgolf in 2021.
Chip Brewer, President and Chief Executive Officer of Callaway Golf, said: “We are excited to introduce Topgolf Callaway Brands, which better acknowledges our long-term strategic path forward, while emphasizing our unique and dominant leadership in the modern golf space.
“With the change, our new corporate identity will reinforce the opportunities that are anchored in our strong heritage business and at the same time build important awareness for our strategic shift towards exciting new ventures in the modern golf and active lifestyle segments We believe that Topgolf Callaway Brands simultaneously communicates robust growth and change along with stability and strength.”
Topgolf Callaway Brands will continue to be led by the current Callaway Golf Company management team.
The post Callaway to change its company name following Topgolf merger appeared first on Golf News.